Bibliograph

Chief culture officer, how to create a living, breathing corporation, Grant McCracken

Type

Label

Chief culture officer, how to create a living, breathing corporation, Grant McCracken

Language

eng

Bibliography note

Includes bibliographical references and index

Index

index present

Literary Form

non fiction

Main title

Chief culture officer

Nature of contents

bibliography

Oclc number

316825481

Responsibility statement

Grant McCracken

Sub title

how to create a living, breathing corporation

Summary

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world

Table Of Contents

Getting past guru: being Steve Jobs -- Stealth CCOs -- Culture fast and slow -- Status and cool -- Producers and consumers -- Building a secret sneaker store -- How-to -- Philistines -- Conclusion

Classification

Creator