Bibliograph

The man who sold America, the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century, Jeffrey L. Cruikshank and Arthur W. Schultz

Type

Label

The man who sold America, the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century, Jeffrey L. Cruikshank and Arthur W. Schultz

Language

eng

Bibliography note

Includes bibliographical references

resource.biographical

individual biography

Illustrations

illustrationsplates

Index

no index present

Literary Form

non fiction

Main title

The man who sold America

Nature of contents

bibliography

Oclc number

495778680

Responsibility statement

Jeffrey L. Cruikshank and Arthur W. Schultz

Sub title

the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century

Table Of Contents

The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy

Classification