Manage the media, (don't let the media manage you), William J. Holstein
Type
Label
Manage the media, (don't let the media manage you), William J. Holstein
Language
eng
Bibliography note
Includes bibliographical references (p. 101)
Index
no index present
Literary Form
non fiction
Main title
Manage the media
Nature of contents
bibliography
Oclc number
172980075
Responsibility statement
William J. Holstein
Series statement
Memo to the CEO
Sub title
(don't let the media manage you)
Table Of Contents
How not to manage relations with the media -- What went wrong -- Incorporate communications into corporate strategy -- Go on the offensive and shape the message -- Prevent the emergence of broad coalitions -- Embrace the new media -- Conclusion: creating organizations that communicate
Classification
Creator
Subject
Content
Mapped to
Incoming Resources
- Has instance1