Bibliograph

Gen buY, how tweens, teens, and twenty-somethings are revolutionizing retail, Kit Yarrow, Jayne O'Donnell

Type

Label

Gen buY, how tweens, teens, and twenty-somethings are revolutionizing retail, Kit Yarrow, Jayne O'Donnell

Language

eng

Bibliography note

Includes bibliographical references and index

Index

index present

Literary Form

non fiction

Main title

Gen buY

Nature of contents

bibliography

Oclc number

316009983

Responsibility statement

Kit Yarrow, Jayne O'Donnell

Sub title

how tweens, teens, and twenty-somethings are revolutionizing retail

Table Of Contents

Gen Y is from Mercury -- They shop like they're from a different planet than their parents', too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen y -- Adapting to Gen Y's shopping preferences and power : views from our experts

Classification