Newburyport Public Library

All business is local, why place matters more than ever in a global, virtual world, John A. Quelch and Katherine E. Jocz

Type
Label
All business is local, why place matters more than ever in a global, virtual world, John A. Quelch and Katherine E. Jocz
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
All business is local
Nature of contents
bibliography
Oclc number
729341468
Responsibility statement
John A. Quelch and Katherine E. Jocz
Sub title
why place matters more than ever in a global, virtual world
Table Of Contents
Introduction: the persistence of place -- Managing psychological place -- Managing physical place -- Managing virtual place -- Marketing geographic place -- Marketing locally and globally -- Conclusion
Classification
Contributor
Creator
Subject
Content
Mapped to

Incoming Resources

Outgoing Resources