Label
Branding (Marketing)
Incoming Resources
- Brand relevance, making competitors irrelevant, David A. Aaker
- Perennial seller, the art of making and marketing work that lasts, Ryan Holiday, founder of Brass Check
- Get different, marketing that can't be ignored!, Mike Michalowicz
- Personality not included, why companies lose their authenticity and how great brands get it back, by Rohit Bhargava
- Branded male, marketing to men, Mark Tungate
- Branding between the ears, using cognitive science to build lasting customer connections, Sandeep Dayal
- Crushing it!, how great entrepreneurs build their business and influence -- and how you can, too, Gary Vaynerchuk
- The new email revolution, save time, make money, and write emails people actually want to read!, Robert W. Bly
- Building a storybrand, clarify your message so customers will listen, Donald Miller
- The global brand, how to create and develop lasting brand value in the world market, Nigel Hollis
- Blowing my way to the top, how to break the rules, find your purpose, and create the life and career you deserve, Jen Atkin
- Brand failures, the truth about the 100 biggest branding mistakes of all time, Matt Haig
- Stay with me, the most creative hotel brands in the world, Catherine Harvey
- Wikibrands, reinventing your company in a customer-driven marketplace, by Sean Moffitt, Mike Dover