Newburyport Public Library

Guerrilla marketing for the new millennium, lessons from the father of guerrilla marketing, Jay Conrad Levinson

Label
Guerrilla marketing for the new millennium, lessons from the father of guerrilla marketing, Jay Conrad Levinson
Language
eng
Index
no index present
Literary Form
non fiction
Main title
Guerrilla marketing for the new millennium
Oclc number
66144981
Responsibility statement
Jay Conrad Levinson
Sub title
lessons from the father of guerrilla marketing
Table Of Contents
What is guerrilla marketing -- The new secrets of guerrilla marketing -- Guerrilla marketing weapons -- Guerrilla marketing strategy -- Guerrilla marketing personality traits -- The guerrilla marketing attack -- Guerrilla marketing, what marketing is not -- Guerrilla marketing myths -- Guerrilla marketing with technology -- Guerrilla tickets to ride into the millennium -- The importance of permission -- Guerrilla marketing as sex
Target audience
adult