Incoming Resources
- Brand relevance, making competitors irrelevant, David A. Aaker
- The global brand, how to create and develop lasting brand value in the world market, Nigel Hollis
- Fashion brands, branding style from Armani to Zara, Mark Tungate
- Stay with me, the most creative hotel brands in the world, Catherine Harvey
- Identity solutions, how to create effective brands with letterheads, logos and business cards, Cheryl Cullen & Amy Schell