Bibliograph

What did Jesus drive?, crisis PR in cars, computers, and Christianity, Jason H. Vines

Type

Label

What did Jesus drive?, crisis PR in cars, computers, and Christianity, Jason H. Vines

Language

eng

resource.biographical

individual biography

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

What did Jesus drive?

Oclc number

894991877

Responsibility statement

Jason H. Vines

Sub title

crisis PR in cars, computers, and Christianity

Table Of Contents

A thermal event -- Guiding principles -- The first big crisis: Chrysler's UltraDrive -- The almost fatal "line in the sand" -- "Suddenly accelerating" toward a crisis -- Killing kids with a lot of hot air -- Thank you Anthony Weiner! -- Hit by a "stupid stick" at Nissan -- Rediscovering the lost, good DNA -- Jumping the shark -- "Les Francois" to the rescue -- "Le cost killer" kills -- The mother of all crises: the Ford/Firestone tire debacle -- Fan: meet the shit -- The worm turns, temporarily -- Corporate "war in our time" -- Enter the tiger -- I need a break -- 60 minutes and a tightrope without a net -- On with the show -- Gored and Bushed -- "Tired" -- "Fired" -- What would Jesus drive? -- The fall, rise and fall of DaimlerChrysler -- My "heart attack" will go on -- Springtime for the Japanese in Germany (sing along please) -- "On a roll" -- If you can find a better Italian -- The good guy wins -- Big Oil and me -- The beginning of the fall -- Private equity: the smartest guys in the womb -- The "second" coming -- Sex, lies and a stubborn Greek -- On a mission from God: a new Bible -- "Keep your enemies closer" is not a cliché -- "Government Motors" on fire

resource.variantTitle

Crisis PR in cars, computers, and Christianity

Classification