Bibliograph

The innovator's method, bringing the lean start-up into your organization, Nathan Furr, Jeff Dyer ; with a foreword by Clayton M. Christensen

Type

Label

The innovator's method, bringing the lean start-up into your organization, Nathan Furr, Jeff Dyer ; with a foreword by Clayton M. Christensen

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

The innovator's method

Nature of contents

bibliography

Oclc number

875403765

Responsibility statement

Nathan Furr, Jeff Dyer ; with a foreword by Clayton M. Christensen

Sub title

bringing the lean start-up into your organization

Summary

"Call it 'lean start-up, ' 'design thinking, ' or 'agile.' No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a 'lean start-up' approach to innovation in established businesses"--, Provided by publisher

Classification

Contributor