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The Resource The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change, Jennifer Aaker and Andy Smith ; with Carlye Adler

The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change, Jennifer Aaker and Andy Smith ; with Carlye Adler

Label
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
Title
The dragonfly effect
Title remainder
quick, effective, and powerful ways to use social media to drive social change
Statement of responsibility
Jennifer Aaker and Andy Smith ; with Carlye Adler
Creator
Contributor
Subject
Language
eng
Summary
"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book. Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results. Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty. Leverage the power of design thinking and psychological research with practical strategies. Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States. The Dragonfly Effect shows that you don't need money or power to inspire seismic change."--
Assigning source
Provided by publisher
Cataloging source
DLC
Dewey number
658.8/72
Index
index present
LC call number
HF5415.1265
LC item number
.A25 2010
Literary form
non fiction
Label
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change, Jennifer Aaker and Andy Smith ; with Carlye Adler
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
1248389
Dimensions
22 cm.
Extent
xxv, 211 pages
Isbn
9780470614150
Isbn Type
(hardback)
Lccn
2010024706
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) 1248389
  • (Sirsi) 1248389
  • (OCoLC)460061966
Label
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change, Jennifer Aaker and Andy Smith ; with Carlye Adler
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
1248389
Dimensions
22 cm.
Extent
xxv, 211 pages
Isbn
9780470614150
Isbn Type
(hardback)
Lccn
2010024706
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) 1248389
  • (Sirsi) 1248389
  • (OCoLC)460061966

Library Locations

    • Newburyport Public LibraryBorrow it
      94 State Street, Newburyport, MA, 01950, US
      42.808951 -70.8711658
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